Your annual appeal rollout

It’s mid November! things are ramping up for annual appeals. They’re tarting to hit mail boxes, inboxes, and social media. Between PR, Thanksgiving, and Giving Tuesday, you’re probably overwhelmed at what comes next. Luckily, Bekah has put together a concise plan to carry you through January.

A planned rollout will reinforce your message, share progress around your project, and act as a reminder for folks who haven’t yet made their annual contribution. 

A slow drip campaign allows you to expand concepts that didn’t fit within your appeal - details or pictures from projects you’re working on, details about  who is impacted (pictures if applicable), or progress towards your goal.