Grant Evaluation - What are Funders Looking for?
There are so many things going through your head when you draft a grant, LOI or RFP. Are you conveying your mission clearly? Are your values coming through? Have you explained your programs clearly and concisely? Only to set fire to everything and seemingly start over in the editing process.
Regarding your application through the eyes of the foundation can help. So what are funders looking for?
Responsiveness to Prompt & Alignment with Mission:
Is your project or program in line with what the foundation supports? It seems like a no brainer, but many of us (myself included) have tried to bend the will of the foundation to fit our needs. This doesn’t work. If you’re interested in exploring new funding opportunities, try sending an introductory Letter of Intent, or improving your grant research.
Innovation:
Are you proposing an innovative or uncommon approach? Are you serving an unmet need in your community? If another organization already addresses this issue, how is your approach different? Ensure you have clear outcomes and a means to evaluate them.
Likelihood of success:
How likely is this project to succeed? Start with a very clear definition of success (make sure your goals are SMART). What is your organization’s history of success in similar projects? If this is a pilot project discuss other avenues for success such as your relationship with the community, commitment from stakeholders and partners, etc.
Collaboration & Partnerships:
The more agencies are invested in your success, the more likely you are to succeed. Significant partnerships also speak to your value in the community. Do your partnerships unite different fields (i.e. science and art, gardening and technology)? Whether financial or collaborative partners, speak to the strength of each partnership.
Defined Target Population:
Are you clear on the demographic you are serving? Be clear on who you are serving, their specific needs, and how you develop meaningful relationships and provide successful outreach. Discuss how you overcome any and all barriers to access including language, access to technology, or literacy.
There are many other points of evaluation varying by grant and area of funding. It is hard at times to take a step back and view your grant with fresh eyes. Keep your strengths in mind and write with confidence!